Princeton University Press, 1953). BACON, FRANCIS, The Advancement of Learning , Everyman 719 (New York: Dutton, n.d. [original date, 1605]). ——— Essays or Counsels, Civil and Moral , ed. R. F. Jones (New York: Odyssey Press, 1939). BALDWIN, CHARLES SEARS, Medieval Rhetoric and Poetic (New York: Columbia University Press, 1928). BANTOCK, G. H., “The Social and Intellectual Background,” in Boris Ford, ed., The Modern Age , Pelican Guide to English Literature (London: Penguin Books, 1961). BARNOUW, ERIK, Mass Communication (New York: Rinehart, 1956).